How do you create visual identity for a riverside farmstay?

How do you create visual identity for a riverside farmstay?

What is Pinjal Farms?

Pinjal is a Farm stay located in Thane, India. Pinjal Riverside Farmstays offers you first hand experience of a farm life. Where you can take a scroll across the beautiful farm land, pick fruits, catch a fish, sing with the birds and just enjoy the beauty of nature. When life need a slow down, to breathe fresh air and relish home made food, Pinjal Riverside Farmstay is your go to place.


Purpose of the Project

The idea is to create a cohesive visual identity for Pinjal Farmstays that becomes a narrative of what that place has to offer. To build a brand with a standard logo, colour palette and typography that remains consistent across their products, social media platforms and website.



Project Type: Client Project

Pinjal is a Farm stay located in Thane, India. Pinjal Riverside Farmstays offers you first hand experience of a farm life. Where you can take a scroll across the beautiful farm land, pick fruits, catch a fish, sing with the birds and just enjoy the beauty of nature. When life need a slow down, to breathe fresh air and relish home made food, Pinjal Riverside Farmstay is your go to place.


Purpose of the Project

The idea is to create a cohesive visual identity for Pinjal Farmstays that becomes a narrative of what that place has to offer. To build a brand with a standard logo, colour palette and typography that remains consistent across their products, social media platforms and website.



Project Type: Client Project

Pinjal is a Farm stay located in Thane, India. Pinjal Riverside Farmstays offers you first hand experience of a farm life. Where you can take a scroll across the beautiful farm land, pick fruits, catch a fish, sing with the birds and just enjoy the beauty of nature. When life need a slow down, to breathe fresh air and relish home made food, Pinjal Riverside Farmstay is your go to place.


Purpose of the Project

The idea is to create a cohesive visual identity for Pinjal Farmstays that becomes a narrative of what that place has to offer. To build a brand with a standard logo, colour palette and typography that remains consistent across their products, social media platforms and website.



Project Type: Client Project

Client Requirements

A brand Logo, visiting card, farm brochure,

Logo should be circular like the traditional ones, but with a slight modern touch. Need a river, some plantations and cattle in the logo itself. use bold colours and don't restrict yourself to green.

Brand Personality

Combination of Traditional and Modern

Welcoming

Combination of Traditional and Modern

Welcoming

Explorative

Organic


Scenic

Colour Palette

Typography

Stamp Logo

Logo Deconstruction

Wordmark Stacked

Wordmark Horizontal

Collaterals

THANK YOU!

PINJAL FARMS

Brand Identity