GLUCON D

Brand Identity

How do you revamp India's number one energy drink brand?

How do you revamp India's number one energy drink brand?

What is Glucon D

Glucon-D is a Glucose powder brand, introduced in 1933 by the parent FMCG company Zydus Wellness. It's designed to help energize and revitalize the body, and is easily absorbed by the body to provide an instant energy boost. Along with Glucose, Glucon-D regular variant is a rich source of Vitamin D and flavour variants are a rich source of Vitamin C. Hence, Glucon-D not only provides Instant Energy but also helps support Immunity.


Purpose of the Project

The idea is to revamp India's number one energy drink brand. To create a visual identity that is new, consistent and fresh.



Project Type: College Project


Software: Illustrator, Photoshop

Glucon-D is a Glucose powder brand, introduced in 1933 by the parent FMCG company Zydus Wellness. It's designed to help energize and revitalize the body, and is easily absorbed by the body to provide an instant energy boost. Along with Glucose, Glucon-D regular variant is a rich source of Vitamin D and flavour variants are a rich source of Vitamin C. Hence, Glucon-D not only provides Instant Energy but also helps support Immunity.

Purpose of the Project

The idea is to revamp India's number one energy drink brand. To create a visual identity that is new, consistent and fresh.


Project Type: College Project


Software: Illustrator, Photoshop

Glucon-D is a Glucose powder brand, introduced in 1933 by the parent FMCG company Zydus Wellness. It's designed to help energize and revitalize the body, and is easily absorbed by the body to provide an instant energy boost. Along with Glucose, Glucon-D regular variant is a rich source of Vitamin D and flavour variants are a rich source of Vitamin C. Hence, Glucon-D not only provides Instant Energy but also helps support Immunity.


Purpose of the Project

The idea is to revamp India's number one energy drink brand. To create a visual identity that is new, consistent and fresh.



Project Type: College Project


Software: Illustrator, Photoshop

Brand Personality

Active

Effective

Energetic

Efficient


Family Man

Logo Ideation

Primary Logo

Secondary Logo

Logo Variations

Logo Deconstruction

Logo Construction

Primary Colours

Secondary Colours

Gradient Colours

Primary Fonts

Visual elements

Collaterals

THANK YOU!